Estimated reading time: 8 minutes
By summarizing the results for this year and analyzing the most important recent industry trends, we want to share with you some important email marketing goals that you can achieve in the coming year.
Some of these goals have already become classic and familiar to email professionals. But do we all follow the golden rules in our lives and professional activities? Let’s be honest: sometimes you should set some boundaries and outline horizons to achieve more. Setting goals in the personal development, career and financial categories helps you stay motivated throughout the year, draw conclusions and feel progress.
However, to be clear, this article does not focus on business goals such as increasing sales, attracting leads, generating website traffic, building brand awareness, or achieving customer loyalty, but rather on a checklist that email marketers should follow in 2025 to keep up global trends and grow. So stay tuned and let’s dive in!
New Year’s Resolutions for Email Marketers: 10 Goals for 2025
Concentrate all your energy, curiosity and attention, and together let’s write a New Year’s resolution for email marketers for 2025.
10 Email Marketing Goals for 2025
1. Implement email authentication.
This year, email authentication became mandatory for major providers, including Gmail and Yahoo, and other ESPs such as Apple Mail and Outlook were strongly recommended. So, for a true professional, it is no longer a question of implementing it, but how correctly it is implemented. Regular testing and monitoring of your domain’s email authentication helps improve email deliverability and eliminates the risk of unnecessary security issues. Who wants trouble, right? So make this your first goal for the next year, and don’t just remind yourself of it after high spam rates or phishing attempts.
2. Regular test delivery.
Keeping track of your email delivery is a goal that shouldn’t require hesitation or discussion. It’s a useful practice that should be done by default if you want to land in users’ inboxes. Fortunately, with an email testing tool like Inbox Insight from GlockApps, identifying delivery issues is easy. Test your email campaigns regularly and set up automated tests for triggered emails, get notified of potential issues and fix them as soon as they occur.
GlockApps checks your email location results, displays delivery reports across different global providers, provides detailed IP and domain analysis, authentication results, blocking information, spam scores from major filters, content analysis and HTML check, and provides you with useful action steps to improve your results . Set this important practice as your 2025 goal and start today by trying our service for free!
3. Keep emails accessible.
Here is another thing to do without a doubt. In accordance Accessibility report 2024 from the Email Markup Consortium, which analyzed more than 409,000 emails this year, concluded that 99.97% of HTML emails tested contain accessibility issues categorized as “Serious” or “Critical”.
This information is quite alarming and we need to take action now. Let’s make a meaningful change from your brand. Next year, take more time to make each of your emails accessible to people with disabilities. Making your emails accessible not only expands your reach, but also ensures compliance with legal obligations like the Americans with Disabilities Act. The importance of this step needs no further explanation, so study the nuances of ADA compliance and take action!
4. Use AMP for dynamic content.
AMP emails represent a transformative advance in email communication by integrating the traditional reliability of emails with the dynamic interactivity characteristic of web applications. These emails facilitate real-time updates and enable actions within emails, significantly increasing user engagement and usability. Consequently, AMP emails establish a new standard for interactive communication, offering a flawless experience.
Include their use in your solution, and your customers will greatly appreciate being able to complete actions without leaving their email workplace. Regardless of your niche, investing in AMP technology in your email marketing will create new opportunities for growth and connection like never before.
5. Track data and optimize campaigns.
As we enter 2025, it’s time to rethink how to track email performance. You may have noticed that open rates are becoming increasingly unreliable. Recent changes by Gmail to limit the use of tracking pixels means that open rates may not give the complete picture. Instead of relying on these embedded tracking pixels, Gmail now loads all images, including the tracking pixels, during the prefetch process. As a result, emails can be marked as “opened” even before the recipient has actually looked at them. Therefore, marketers should shift their focus to more reliable metrics like click-through rate, bounce rate, and spam complaint rate, which measure true engagement with your email content.
Delivery metrics such as inbox location and spam rate are now even more important. If your emails don’t land in inboxes or are marked as spam, no other metric matters. Combine smarter tracking with a focus on deliverability diagnostics, optimize your campaigns accordingly, and ensure your email marketing delivers strong results in the new year.
6. Use interactive content.
Interactive emails are the future of digital marketing, and 2025 is the perfect time to embrace them. These emails create immersive experiences, increase engagement, increase brand recognition and improve subscriber loyalty through personalization. They also provide insight into user preferences and help create more targeted and effective campaigns.
To get started, consider these interactive elements:
- Embedded videos to bring your emails to life;
- Carousels to showcase multiple products or ideas;
- Polls and surveys to collect feedback;
- Gamified content such as quizzes, puzzles or spin-to-win wheels;
- Dynamic action-promoting buttons with animation or color change when hovering or clicking;
- Accordion or tab design to make long emails scannable and intuitive;
- Interactive signatures with clickable icons and images;
- Innovative newsletters with clickable content in interactive modules.
Add this component to your email marketing goals for 2025 and give your subscribers an experience they can’t ignore!
7. Adopt new technology.
The pace of change in email marketing is accelerating – don’t just keep up with the times, get ahead of them. Adopting new technologies and tools is essential to stay competitive and deliver effective campaigns. Experiment with innovations like advanced email design tools, countdown timers, deliverability testing tools and controllers to test and improve your content.
Include elements like GIFs, dynamic visual content, and interactive widgets, as mentioned above, to make emails in 2025 more engaging and memorable. Use AI-powered platforms for personalization, predictive analytics and automation to fine-tune your strategy.
8. Monitor domain reputation.
Keeping your email domain under control in 2025 is the key to good deliverability. It’s your ISP “credit score” that determines whether your emails will end up in your inbox or flagged as spam. Factors such as email authentication (SPF, DKIM, DMARC), user engagement, bounce rates and spam complaints affect your domain’s reputation. For example, high bounce rates suggest poor list management, while high spam complaints (above 0.1%) signal irrelevant content or poor targeting. Other critical factors include consistency in email volume, unsubscribe rates, and whether your domain ends up on blacklists like Spamhaus or Barracuda.
Actively manage your domain reputation to prove to vendors that your messages are trustworthy and reliable, which will significantly increase your deliverability. Use GlockApps to receive detailed analytics on your domain.
9. Control volume for email sending.
Consistency is key when it comes to maintaining your domain’s reputation. Irregular email sending or sudden volume increases can hurt deliverability, even more so than sending fewer emails. Make it a goal to establish a steady, predictable sending rhythm that matches your contact list size and engagement levels.
Prioritize healthy email practices by segmenting your audience, gradually scaling up volume, and avoiding abrupt changes. This approach protects the sender’s reputation and ensures better inbox placement. Consistency in volume and frequency not only secures your metrics, but also builds trust with your subscribers.
10. Automate workflow.
Streamline your email marketing in 2025 by embracing automation. Setting up automated workflows saves time and ensures timely, personalized communication with your audience. From welcome emails to new engagement campaigns, automation keeps your strategy running smoothly while allowing you to focus on creative and strategic tasks.
Combine automation with data tracking for even better results. Use analytics to monitor when subscribers achieve key goals—such as purchases, subscriptions, or deals—and automatically pause or adjust campaigns accordingly. This not only improves efficiency, but also ensures a better experience for your customers. Also try automatic tests from GlockApps, which will simplify the spam checking process and send you instant alerts when calculations become risky.
Final thoughts
To achieve your email marketing goals in 2025, keep these tips in mind:
- Celebrate each milestone to stay motivated and recognize your progress.
- Analyze what works and what doesn’t so you can adjust your strategy accordingly. Review your actions regularly and make timely improvements.
- See setbacks as opportunities for growth. Every challenge is a chance to learn and improve.
- Keep learning. New email marketing knowledge and technology will make it much easier to reach your goals.
- Keep testing. Detailed analytics obtained from email delivery testing tools give you a clear picture of your current results and provide useful advice for fixing problems. GlockApps always helps you with that!
Start the year with a strategy that ensures success for every email you send!
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